Tips for How to Use Color in Graphic Design

Albert Shepherd updated on 2020-10-12 20:12:58

Color in graphic design plays multiple roles. The most important is undoubted, creating an aesthetic appeal, and evoking an emotional response from the viewers. Humans are engineered to applaud and get impressed by something that they find attractive and pleasing.

Fortunately, colors are among the best things to include in your designs to get the desired response. Several studies have proved that colors can influence the decision of a user. So, by using the right color combination in graphic design, you can promote a user from one buyer persona to another.

However, using the right color in your design must combine art and science to get an emotional and actionable user response. With this in mind, let's move ahead to know more about the color theory and look at some tips to include colors in graphic design, the right way.

The basic color theory in graphic design

The color theory rests on the understanding of how humans perceive colors. Plus, it explains how humans behave or which response is expected from them when they are of a particular color.

Furthermore, it is about knowing which color elicits what kind of response. Whether a color combination can be used in graphic design? Or which colors shall a designer pick to get the desired response?

The color theory aims to answer these questions. Moving on, this theory divides the colors into three stages:

  • Primary Colors
  • Secondary Colors
  • Tertiary Colors

Furthermore, the properties of colors like hue, chroma, and lighting are also studied within the theory.

Designers understand the color theory to create harmony between their designs and the colors used to create the graphics. We can say that the RGB or Red, Green, and Blue is the summum bonum of color theory.

For design purposes, you only need to understand the three types of colors listed above. In this, the primary colors include Red, Blue, and Yellow. The secondary colors are the ones that are created by mixing the primary colors. Lastly, the tertiary colors are the ones that are created by mixing primary and secondary colors.

How to use color in graphic design?

1. Use Colors to Generate an Emotional Response

The color red is often associated with danger, warfare, or violence. But, we also relate it with something very important and auspicious. Moreover, different regions perceive the same color in a different notion.

Take red, for example: in China, red is associated with happiness and prosperity. Similarly, you must learn about the emotional responses generated by all the graphic design color schemes and use them accordingly.

color in graphic design

A brand that wants to show its energy and enthusiasm can use red color hues to show the robustness, power, and thrill in their brand. Mostly, the shoe companies use red for this purpose.

2. Use Colors to Create a Hype or Excitement

Colors can influence a user's decision, and it can also create a feeling of excitement. If you have access to beautiful graphic design color palettes, use a mixture of colors like orange, red, violet, or indigo to create a certain level of excitement.

color in graphic design

Such a color combination can be created in the pre-launch campaigns and associations. For instance, if you are working on a graphic design that needs to show the arrival of a new product, use a good combination of colors to attract the user's eye.

3. Use Colors to Create a Ray of Hope

The color yellow radiates hope and cheerfulness. Here too, there are differences in the perception of one color according to the areas. But, when you get down to forming color palette ideas, graphic design, choose yellow if you like to depict a sense of tranquility.

color in graphic design

Yellow is also used to show something important or when you want something to stand out. That is why the taxis are colored yellow, or the signboards also have yellow backgrounds.

So, in your design, when you want to bring attention to a certain part of the frame, use yellow color (visible or muted) to get the eyes rolling.

4. Don't Be Offensive

Because there are regional differences in the perception of color, use neutral graphic design color schemes. This is vital if the product or service you are advertising has a global appeal.

That is why it is best to use tertiary colors and hues in such designs. These colors are a mixture of different types so that they can pass on as a neutral shade.

color in graphic design

No, it is not necessary to learn every type of emotional response incited by a color. Just consider your audience and learn their specific color perception.

5. Use Colors to Complement your Message, not Subdue it

Sometimes, we tend to use colors that show the content but hide the message that comes with it. Since color is an integral part of every design, you must choose those colors which enhance the typography.

color in graphic design

Moreover, using the right colors for your content can also generate the needed response. Even if it is a logo, you must consider the colors used in the background, for the content, the padding, the shadows, and everything else.

Use muted hues, lighting, and saturation to bring out the key components of the message with your color palette ideas graphic design.

Graphic design tool you need to know

To realize the true representation of colors and highlight their correct message, you need to get your hands on the right kind of tool. A tool that gives you access to unlimited color options and the ability to set it as per your requirements.

Well, we are happy to introduce Wondershare Mockitt for this purpose. This is a revolutionary tool developed to bring out the best in every design and designer.

color in graphic design

Reasons why Mockitt has to be your companion for graphic designing:

1. Modern Tools: Because the times are changing and with it, everything else also has to evolve. The same goes for graphic designing and its tools. Mockitt provides you with a one-stop solution. With advanced tools, isometric mapping, vector shapes, a choice to insert magnificent colors in graphic design, Mockitt serves the purpose of every type of designer.

2. Fast and Responsive: Mockitt is fast and intuitive. It responds quickly to your commands and helps you create bespoke designs flawlessly.

With these and many other similar smart characteristics, you can create a simple or complex design by adhering to the color theory graphic design.

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