Graphic Design Fundamentals: 7 Basic Principles You Need to Know

Albert Shepherd updated on 2020-10-12 20:12:58

When talking about graphic design fundamentals of branding and design, what can you think of? Extensive knowledge? Professional experience? As a graphic designer, you must think out of the box. Going with the mediocre or repeated design structures isn't going to impress every client, so you must understand fundamentals of graphic design in order to create astonishing graphic designs. You can consider Wondershare Mockitt as superiority over other options available. It is a useful and trending tool for all kind of graphic related tasks.

So what are the fundamentals of graphic design? Let's discuss briefly.

The Fundamentals of Graphic Design You Need To Know


Balance is one of the main fundamentals of graphic design as it gives structure and stability to design. For your understanding, assume that there's weight added to your designed elements. Images, shapes, and text boxes are the details from your design. So, it's vital to familiarize yourself with the visual weight of these elements. There are two types of balances; one is symmetrical and the other is asymmetrical. When the weight of elements is equally divided on both sides of the design, it is symmetrically balanced, on the other hand, asymmetrical balance is the use of contrast, color, and scale to gain the flow of graphic design.

graphic design fundamentals

2. Emphasis

Emphasis is included in the list of graphic fundamentals. Suppose that you are making a poster for a concert. You should think: what information is relevant and must be delivered to the audience. Is it the name of the band or concert venue location? What about the date and cost of the ticket?

Create an imaginary outline. Let your brain do the work and organize the given information then design your layout. If the brand's name matters the most, put it in the center or make it bigger on the poster. Or you could just use boldest, and strongest font types. Get familiar with color theory and learn how to use strong color combinations to create a band name.

fundamentals of graphic design

3. Repetition

At the beginning of graphic design fundamentals, we have discussed balance and emphasis. Next important fundamental is repetition, when you limit two or three strong colors or typefaces, you will have to repeat something in design. It is said that repetition provides unity and strength to a design. For example, if your brand poster have one blue italic sans-serif font, it may look as an error. If there are three things in a blue italic sans-serif font, you have create a perfect motif and have full control of your design. Repetition can help you a lot and beyond printed product. Packaging designs heavily embrace illustrated repetitive patterns.

graphic fundamentals

4. Contrast

Contrast matters the most when a design pops in a graphic designer's or audience's mind. Whenever a person sees it, it gets stuck in their memory. It creates space and indicates the difference in elements used in your design. Your background must be notably different from the color used in elements so they work harmoniously and blend together and are easily readable. If you take any graphic design fundamentals course, you will observe that contrast is especially focused as it determines the size and weight of your type is balanced. How will the reader know what is the headline if everything is bold and highlighted. Use the power of hues!

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5. White space

While all the other graphic design fundamentals deal with the elements you add to your designs. White space or negative space is the only fundamental that deals with what elements you don't add. White space can be described as that empty space around the elements used in your composition. For beginners, it is a perilous zone. It is basically like giving more space to a composition.

It is not just sitting there in the design doing nothing, it provides hierarchy and organization as our brain naturally focuses on abundant white space around an element. It's showing that the objects in region are classified separately from the other objects in a design.

what are the fundamentals of graphic design

6. Movement

If we go back to the concert poster. Suppose the band was the primary information piece on the poster and the venue was the secondary, which information would you use to communicate with the audience?

Movement is considered as the handling of the elements in a design structure so that the audience's focus moves from one to the second important information to communicate. Movement creates an attractive story such as a band is the town, its venue is at this location, at this time, here's the procedure to get your tickets. The above described elements —especially contrast and balance will also work to achieve that goal, but if you lack proper moment in a layout, it won't give satisfying results.

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7. Color

Choice of colors may sound just a design basic fundamental but it represents the overall structure of a design. The colors you choose to represent your brand in the market. So, you should be concerned with the selection of color palette. As a UI/UX or graphic designer, it's beneficial to get basic knowledge of various color theories. Like gold & neutral shades gives a feel of elegance, bright colors indicate peace and the blue color calmness.  You can use color palettes as a contrast or even give a meaning to elements. All these graphic design fundamentals may require some of your time to get your hands on the wheel.

graphic design fundamentals

Graphic Design Tool You Should Know About

Mockitt is a valuable tool offering many features to create graphic designs. You can operate this tool even without any experience or users can create simple graphics easily with Mockitt. You can create web or graphic designs and add motion graphics without any extra efforts.

fundamentals of graphic design

Mockitt is a platform used widely by many UI/UX designers. You can work fast and efficiently by minimizing your struggle. There are many benefits to choosing this tool as a perfect graphic designing guide as it provides a svelte and organized workspace. You can deliver web development projects to clients without worrying about any difficulties on the way.

Going in detail with the benefits, it includes round-the-clock collaboration with the team members. It is proficient when it comes to creating motion graphics that will be smoothly displayed on any Android or iOS devices. A variety of custom-sized layouts with manageable drag and drop features are offered by Mockitt. Users can combine object templates, add combos, and predefined widgets and motion graphics into your graphic design projects.

This tool has made graphics testing and feedback easy as they offer you to generate a QRcode so you can test your prototype on any iOS or Android supported devices. The code can be directly scanned by a camera of any device. What's more, you can also get the latest templates for your graphic design needs.

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