The Growth Hacker Marketing And Growth Hacking strategy
Growth hacking is also known as growth hacker marketing. These are clever and resource-saving tactics that can increase some key figures of companies. Growth hacker marketing is mostly used to increase virality, which is hoped for the long-term growth of a startup. With creativity and analytical thinking, the user is guided through the little tricks, won and retained as a customer, and conversions and sales are increased.
The minimization of costs in growth hacker marketing is also highly relevant, whereby attempts are made to win new customers with inexpensive alternatives such as social media and viral marketing. This is why growth hacking is so popular with small companies and start-ups, which have to work with very limited financial and human resources.
What is growth hacker marketing?
Growth hacker marketing - it is a trend in modern marketing, which is responsible for the growth, expansion, and advancement of the company. As a rule, start-ups, due to unusual solutions and innovative hacks. In other words, it is a search for non-standard ways for development and scaling that can quickly raise the demand for the product and stimulate its demand. The term itself, proposed by Sean Ellis in 2010. Explosive growth - has become a real trend, and in the conditions of the growing number of startups and new ideas by leaps and bounds, the need for specialists who can come up with an extraordinary method of product promotion will only increase.
Growth and the strategies to achieve it are now one of the most talked-about topics in Silicon Valley. More and more startups are looking for growth hackers or trying to develop their own growth strategy. Growth hacking magic is not at all some transcendental magical power, it is a mindset that focuses on what most startups usually forget about: distribution. When a grow hacker advises something, his advice is rarely something new, rather something that you leave for later and than you decided not to do at the beginning of creating and promoting your business.
Now, it's time to talk about the characteristics of growth hackers and development managers. There are a lot of such characteristics, but they are based on three fundamental things.
1. Data-Driven Approach
Growth hackers are real maniacs before measuring and comparing indicators. It is thanks to this indicator that the grow hacker finds the path to growth. For him, metrics are not only statistics and reporting, they are an inspiration to create a better product through theory and tests.
In addition to working with the data mentioned above, growth hackers are also at the forefront of creative problem-solving. Roughly speaking, such a person will not stop at the data, he will go further.
The grow hacker is curious. Such a person will not stop thinking about the question until he gets to the bottom of the truth. The same Facebook, for example, has long stepped over the mark of a billion users, but it still has a development department. Growth hackers are always eager to learn new things. A growth hacker will pick out something that can be used in your business from each new product.
Growth Hacker Marketing by Ryan Holiday
Ryan Holiday is a speaker, strategist, and author of several best-selling books. His books, translated into 30 languages, have been read by over two million people. He lives with his family near Austin (Texas). After dropping out of college at 19, he joined the team of Robert Green, author of the world bestseller 48 Laws of Power.
Ryan later went on to become an independent consultant, working with top authors and multi-platinum musicians. At 21, he was named director of marketing for American Apparel, one of the world's most renowned cotton apparel manufacturers, where Holiday is known for its outstanding advertising campaigns.
His strategies are often cited as examples of his success on Twitter, YouTube, and Google. Ryan is a regular contributor to AdAge, The New York Times, Gawker, and Fast Company.
Growth Hacker Marketing by Ryan Holiday - Book Description
Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
Although Sean Ellis first introduced the term, Ryan Holiday was the first to share the phenomenon in the form of a book about growth marketing. Ryan Holiday is a media columnist for a variety of online magazines, such as Forbes, The Huffington Post and New York Observer, and former marketing director of American Apparel.
In this book, Ryan explains with stories about how well-known startups have grown and what insights you can take with them to your own company if you need to grow your startup without a marketing budget. And although this book was already written in 2014, the growth hacker mindset that Ryan Holiday describes is still as relevant today. He’s also made an online course from his book.
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