What exactly is Bounce Rate, and What is An Ideal Rate?

Peter Martinez updated on 2020-09-25 17:19:49

Bounce rate is a confusing term some time for some new digital marketers. But it really impacts on your website's rankings. It is one of the most misunderstood metrics in Google Analytics. Most people don't take this metric seriously in Google Analytics, but bounce rate impacts your marketing.

Therefore, in this article, our aim to see what exactly is bounce rate is? And what is a reasonable bounce rate for a regular website? With that, we'll also see what's the difference between bounce rate and exit rate in general. For that, sit tight and scroll down to see what you're looking for.

What is Bounce Rate?

Well, according to Google's original definition of actual bounce rate is, "A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session."

Well, honestly, this definition is a bit more complicated than usual. But believe us, it's not a that complicated concept. Let us quickly explain to you; bounce rate is a percentage of users that leave your site without bothering to take any action like clicking any link, image, or any CTA's. Now, you can understand quite easily.

Bounce Rate is calculated by the total number of one-page visits divided by total no—entries to a website. Suppose, if 1000 visitors visit your website for one month, and 500 of them leave the website without having any interaction with the website, then the bounce rate of 1000 visitors would be 50%.

Three crucial facts of bounce rate:

  • Someone that left your site and didn't convert. That means you to increase your conversion rate to stop visitors from bouncing.
  • Bounce rate may be considered as Google ranking factors.
  • A high bounce rate means that your site has some issue with layout, user experience, or content.

What's the difference between Bounce Rate and Exit Rate?

No doubt, Google Analytics can be helpful in many ways. It tells you how your website is performing. In this section, we'll try to cover the misconception about the bounce rate and exit rate. To get things clearer, first, you need to know the actual definitions of both. We've already discussed the definition of bounce rate, so we're not discussing it further.

As you already know what the bounce rate is. Now, it's time to clear some confusion between exit rate and bounce rate. Exit rate is the percentage of users or visitors who left your site from a particular page after spending quite some time on different pages. Let assume a user enters your website looking for a specific page; then he explores the website by visiting different pages on the website, and then he leaves after spending some time on your website. The journey of that person is considered an exit page, which will determine the Exit rate.

If we talk about the bounce rate, the bounce rate's nature is slightly different from what we've seen in Exit rate, but one thing is common both exits the page.

Well, the bounce rate and exit rate are quite similar to each other but different in nature. Where can you find the Exit and Bounce rate in Google Analytics? To check the bounce rate and exit rate, go to the Behavior tab, then Site Content and select All Pages. Here you'll see all the metrics relevant to your website.

What is a Good Bounce Rate?

Well, it depends on the business goals. Some sites feel comfortable with an 80% bounce rate( in rare cases), whereas some sites may consider this percent as a sort of catastrophic. As we did mention, it depends on your website and business goals.

Many website managers pay incredibly close attention to the website bounce rate as it also indicates the issues with your website. As a site manager, your first aim for the website bounce rate is less than 40%, which is considered ideal. It's usually ok if your bounce rate is between 40% to 55%. In comparison, 55% to 65% of your website needs significant improvements.

If your website's bounce rate is above 90% or less than 20%, then you might have a problem with tracking errors. To overcome this situation, you should remove the previous tracking code and replace it with the new one.

As a site manager, you always wanted to reduce the website's bounce rate but couldn't. Here are several ways from which you can quickly reduce your website bounce rate:

1. Optimized Page Speed

One of the major causes of the high bounce rate of your website is slow page speed. It takes only a few seconds for a visitor to make his/her mind stay or leave the site. Definitely, the visitor will leave your site if you have slow page speed or website speed. Remove unnecessary elements, JavaScript's, HTML, and CSS scripts from your design.

2. Use Sliders and Widgets

Use sliders and widgets to make your website more professional. But don't crowd your design with all these things, and also some make room for your content.

3. Use Clear CTA (Call to Action)

Make your content more engaging and user-friendly. Include CTA in your website design of what you want to show to the visitors. Make sure always use those links in your CTA which are related to your content. Otherwise, it can cause the worst effect on your website bounce rate.

4. Internal Linking

Well, the best way to reduce the bounce rate of your website is to use internal linking in your content. Don't let your visitor bounce or exit from your website quickly. Make them busy with the relevant links. Use as many relevant links inside your content.

5. Mobile-Optimized

A well-optimized mobile-friendly website is not an easy thing to do. It's a bit unfair to say that a mobile-friendly website doesn't have to do with the bounce rate. Perhaps, it's more challenging to manage as compared to a regular web page.

Software for UX

One last thing that needs to be discussed, user experience and user interface can be a significant cause of increasing or decreasing the bounce rate of a website. Therefore, test the user interface and user experience of your website before implementing the website.

Wondershare Mockitt will help you with your testing purpose. It can help you create user-friendly and well-optimized website designs.

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Wondershare Mockitt

Wondershare Mockitt is a graphic designing or prototyping tool that can enhance the user experience with its unique features like, Animation, Widgets, Plugin support, Collaborative Environment, and much more. It's more like a prototyping tool that can help you design and test your website prototype.

  • Wireframing: One of the best features Mockitt has. No worries if your team member is sitting on the other side of the world. With Mockitt cloud support, you can easily access your projects anywhere and anytime in the world.
  • Multitasking: Mockitt provides its user's multitasking support to use multiple and interactive screens at a single time.
  • No Skills Required: Mockitt doesn't require any kind of skills and knowledge.
  • User-Friendly: The interface of the Mockitt is so friendly and comfortable, anyone can use it easily.

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