Seven Ways to Improve your Website Bounce Rate
Higher Website bounce rate is one of the other most important elements that affect your conversions negatively. If most of your site visitors are not progressing through to other pages of your website, you might not be able to convert them into subscribers or returning customers.
Improving a website bounce rate is not only about telling or motivating people to stay on your website, but it is more about creating such a platform that increases user engagement. So technically, if you manage to engage more and more users within your website, effectively you would be able to lower your bounce rate.
7 Ways to Reduce Website Bounce Rate
So keeping the importance of subject matter under consideration, we have laid down seven ways to improve your website's bounce rate.
Install a Recording Tool and Use Heatmaps
If you are experiencing a low to average website bounce rate and you want to make it better, use the website recording tool. Such tools will help you analyze how your website visitors are navigating through your website. You can see their journey, and based on that information, you can tweak your design or perform some other improvements.
You can see the behavior of your website for a particular web page. Also, you can use Heatmaps to understand the buyer's behavior. You can get to know where the visitors are engaging mostly on your website, along with some other important information.
Stay relevant with your content
These days people do not have time to read everything; they prefer to get the desired information within seconds they land on a relevant web page. So one must effectively present relevant information. Cut the extra information and provide what is needed; otherwise, your potential buyer or reader would leave your site having not so good impression of your website—present "Need to Know" at the start and then "Nice to Know" afterward.
One must know how to search and target relevant keywords within the content to stay relevant.
Improve Content's Readability
One of the many reasons that visitors leave a particular website is a lack of readable content. People do not want to read large chunks of paragraphs to know how to present the information in a more structured and readable way. It is especially relevant to the blog websites where writers do not know how to break the content and make bullet points to make it readable.
Make bullet points, highlight important information, break down big paragraphs, and use headings and subheadings to make the reader digest the information.
It is an excellent practice to add images, charts, quotes, screenshots, and some amazing GIFs (if relevant) within a blog post.
Also, within the content, one should know how to engage readers by asking questions, telling a story, and letting them imagining the scenarios.
Make sure not to use complicated and fancy words as they will not do any good but will make it difficult for a reader to consume the content.
Note: You can check the bounce rate of website using Google Analytics – It is a free and easy to manage tool.
As per one research, 70% of the users find irrelevant popups bothersome. Imagine you lookout for a piece of the necessary information, and upon your landing on a page, you are presented with a big Popup hiding all the relevant information – and then you have to find that little cross mark to close that window. It becomes frustrating for people to deal with such issues when they land on a particular website that uses multiple popups through their websites.
Since using popups is a good way to grow an email subscribers list, one must know how to use them effectively without annoying the visitors.
If your website is incorporating Ads of Advertising agencies, make sure to place them in an unobstructed manner to avoid bothering your website visitor.
Compelling Copy with Call to Action
After you manage to attract visitors to your website using effective SEO techniques, now it is time to retain them onto your website by building their interest in your web page's content. Your copy with a compelling CTA should induce curiosity into the customer to know about more.
Copy should focus on benefits instead of features and should be able to hit the pain points of a reader. Optimizing CTA buttons involves everything, from changing the layout of a button to appealing color combinations – all these little things can add up and play a part in working towards a good bounce rate for website.
Optimize your Website Speed
Visitors expect a web page to load within 2-3 seconds, and if your web page fails to do well in this domain, you will end up with little to no traffic – your visitors would move on to the site of your competitors.
The slower your web page load, the higher your website bounce rate would be. Google is also very much concerned about website speed. You may experience low rankings if your website is constantly taking a much higher time to load.
You can take few steps to tackle the site speed issues. For instance, look out for a better DNS and hosting provider, optimize images, use HTTPS, and much more. It is a separate topic that requires more attention, but it plays an essential part in improving bounce rate.
You can use Pagespeedinsightsthat is a Google developer tool, to analyze the speed of your web page.
Note: If a user bounces before your tags fire, Google Analytics numbers won't be affected.
Intuitive web design for overall great user Experience
If your overall website is easier to use, more and more people will keep engaging with the content on your website, and hence you can experience a good bounce rate for website of yours. Intuitive design means that users should know what to do when they land on a web page.
It takes few seconds for visitors to decide whether they want to leave or stay, so one must be very careful regarding the website's overall design layout. If the color combinations are not going with the brand, the layout is cluttered and messy, and navigation is not intuitive, visitors will more likely prefer to leave. So it is recommended to design a website prototype before actual development, test it, get it approved, and then based on that prototype, you can build your actual website.
Software for UX/UI Desginer
Wondershare Mockitt is a design prototyping tool developed by Wondershare for all the Novices and experienced website designers. You can use Mockitt to create an intuitive web design so that after website development, users find it easy to engage through the website – this will eventually lead to a lower website bounce rate.
Features of Wondershare Mockitt
- Mockitt is a tool that can be used on almost all operating systems, be it Linux, Windows, or Mac.
- You will not have to learn any programming language to use Mockitt – it works on drag-drop functionality.
- Mockitt offers two ways to build a design prototype – Either you can start a new project from scratch or use any of its pre-installed templates that are ready to be used and customized.
- It allows you to use several Widgets and Icons, and you can also create your own customized list of Widgets.
- You can create internal links within your designed screens to give your design a more interactive and appealing look.
- Within its color palette, you can place HEX color codes to access and use the right color for your design.
- After you make your design prototype, you can share that design with your stakeholders for their feedback and approval.
So finaly we;ve discussed everything on about how to reduce website bounce rate. For a UX/UI designer, it;s more important to use best tools designing purposes.