How to Understand CTR (Click Through Rate) As a UI/UX Designer?

Peter Martinez updated on 2020-09-25 17:19:49

There's a lot more going on in today's online marketplace. The competitions are at their peak. A single mistake can take down the entire business all at once. One of the mistakes most UX/UI designers makes while designing is that they don't focus on the things that increase the click-through rate.

As we discussed above, the click-through rate directly impacts business success. In online business, the greater the CTR there's more chances of generating sales. It only happens when you have got an exceptional user interface of your website or mobile app.

In this article, we have covered every possible thing about the CTR that UI/UX designers must understand.

What is CTR (Click Through Rate)?

Click-through rate is a ratio of how often people see your product listing ads by clicking it. Click-through rate can also be used to measure how your keywords are performing. The term CTR generally use in digital marketing.

High CTR is essential for your business to succeed in PPC. It directly impacts your quality score and how much you pay for every click searching for your ad.

The formula to generate click-through rate is:

(Total Clicks on Ads) / (Total Impressions) = Click Though Rate

It's the percentage of how many people see and click on your particular ad. A high click-through rate means that you have a high percentage of people visiting by clicking your ad, which is a good sign for your business.

To get things clearer, for example, if you had 5 clicks and 100 impressions on your particular ad, then your click-through rate would be 5%. Each of your ads and keywords listings has its own CTR on your Google ads account.

How to Increase CTR as a UI/UX designer?

When a particular user visits your site, it takes only a few seconds to decide to leave or continue the website. Your website's first impression will be your last; whether or not the customer turns into a loyal customer depends on the user experience that your website provided in 2-3 seconds.

There's no doubt about that digital marketing is way more challenging than real-world marketing. Because there's so much competition going around the same keywords, you are about to use them for marketing purposes. Unnecessary to say, your website should be more competitive and engaging than the others.

A high click-through rate of a website means a lot to a marketing agent, but it's equally crucial for a UI/UX designer as well. Perhaps, an excellent website design is the first successful step in digital marketing. Forget about the content that you're about to post on your website. If your website doesn't have a quality design and good user experience, it's impossible to get loyal customers.

Every element of the design, right from the beginning of the layout, color combinations, fonts, white spaces, everything plays a vital role in increasing the click-through rate of your website.

First things first, as a UI/UX designer, your priority is to develop a friendly design in all respect. Your responsibility is not limited to the website only. Create a plan that follows the marketing principles.

Here are the 6 ways that can help you increase CTR when a UI/UX designers are designing the website:

1. Color Combinations

Your design must look neat and clean. If you want your website to look simple and to the point, use simple color combinations. Don't make a mess of colors to your design. Choose minimal colors for your design. Always use subtle color shades provides calm effects on the customers. It's important for the UI/UX designers to preplanned the color scheme and font styles before designing.

2. Use of White Spaces

Most UI/UX designers don't care about the white spaces or negative spaces in website design. But only professional designers understand the importance of white spaces in the design. These spaces play an essential role in increasing the click-through rate of your website. But still, it's underrated by some designers. According to some professional designers, white spaces among texts or titles increase user attention and provide a more excellent user experience.

3. Provide Precise Information

Your web homepage must include all the information that a visitor needs. Use bullet points on your website homepage or in the navigation bar, so the user quickly finds what they are looking for.

4. Optimize the Page Speed

Your website needs few seconds to make an impression on the user, and the last thing your website does is your website takes some time to load. Obviously, the user will get frustrated and look for another site. Try to create a well-optimized website design. Reduce JavaScript, HTML, and CSS scripts can help you to improve your speed.

5. Visualize Your Website

Never forget the importance of images, Gifs, animation, or anything related to graphics. Everyone loves to explore visually presented data, either 10 years old or 60 years old man. Well-optimized visual graphics on your website are more engaging, attractive and also provide a better user experience. But don't stuff your website with high-resolution graphics; it may affect your page speed.

6. Minimize Your Webpages

Don't create complexity in website structure by adding dozens of pages. It directly affects your website's efficiency and performance. Remove unnecessary elements and tabs which does not have to do with the customers.

Software for UI/UX Designers

Well, so far, we've studied almost about the click-through rate from a UI/UX perspective. We've also seen the importance of a well-designed website to increase CTR. What if we tell you there's another way to check the user experience before implementing the actual website design? Yes, you heard that right. Most successful professional designers also following this strategy to make their designs more user friendly.

Before going for actual design, UI/UX must make a prototype for the website. But the question is, which tool is perfect for prototyping? Don't worry; we've got an ideal tool for you.

Wondershare Mockitt

Wondershare Mockitt is proving to be the best online prototyping tool in 2021. Mockitt is similar to Adobe XD, UXpin, Axure, Zeplin, and others. Because of the latest features, Mockitt stands above all. Other tools are limited to static prototyping, but in Mockitt, you can create dynamic prototyping. So far, Mockitt is a highly-recommend and favorite tool for designers.


Following are some features that might help increase the click-through rate of the website:

Features of Wondershare Mockitt

  1. Animation: Mockitt does provide features like animations. With animations, you can include animation in your website design for a better user experience.
  2. Wireframing: Mockitt also supports wireframing for real-time prototyping. Don't worry about the coding. All you have to do just drag and drop. As simple as you like.
  3. Plugin: Now, you can import Mockups directly from Sketch. Mockitt supports the Sketch plugin to import projects from Sketch.
  4. Collaborative: Collaboration and wireframing is one of the best features among all. You can do a real-time collaboration with your team members. Also, Mockitt is a cloud-based prototyping tool or software that means you can access your projects anywhere and anytime in the world.
  5. Multiple Screens: Of course, you can also use multiple screens in your design and make the connections between them.

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