5 Different Types of Environmental Graphic Design

Peter Martinez updated on 2020-09-25 17:19:49

Environmental graphic design is a multidisciplinary design area in which the fields of graphic design, architecture, sculpture, lighting, landscape, and other fields are used to improve user experience by creatively incorporating concepts into the built environment. Via a wide variety of applications and techniques, these changes within a project are articulated. They can take the form of signage, identity, super graphics, art installations, and the strategic use of color, to name a few. Today, environmental graphic design is still used, just in a more sophisticated way, to tell a story.

What is an environmental graphic design?

Environmental design, often synonymous with the word experiential design, includes the design of daily environments that can interact with individuals' space. To build something much more than a setting, the environmental design incorporates graphic design, architecture, interior design, landscape design, and industrial design: a venue.

Environmental design has the potential to make the room more insightful, more manageable for its guests to navigate, and more memorable. This is to have a clear understanding of design elements such as visual hierarchy and color, understand plans for industrial design, and quickly interpret architectural blueprints. Environmental Graphic Design brings together so many similar design fields and has infinite ability to add the wow factor to space, whether within, outside, or even linking the two.

5 types of environmental graphic design

Environmental graphic design is a broad subject. Let's crack it down by looking at the various types of elements and some modern and exciting ones that exist in environmental graphic design.

Branded Environments

Branded environments are the main physical spaces where workers and consumers communicate on a day-to-day basis. Through storytelling, environmental graphics bring the room to life while setting the mood for how you would like people to navigate the environment. There should be portrayals of your brand that give a sense of belonging and understanding from their very first step into your space. In the entryway, elements could be your logo or banners listing your values through words and pictures in the lobby. They should feel and see a well-crafted story as someone walks through your space that takes them on an authentic brand experience journey.

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Signage and Wayfinding

Signage and wayfinding design a visual path through an environment. These are the tools that help individuals navigate your space, but they should still feel linked to your brand. The role of the person designing a wayfinding system is to notify the individual of their current position, their desired place, and how to get from one to the other in the setting.

Wayfinding is useful to have everywhere, but for those who have a little time for recreation, it is essential to have it in hospitals, workplaces, parking garages, and major cities. You can help direct people more effectively from one location to another by using consistent brand design elements such as color, form, icons, signage, and wayfinding placement

Interactive Media

It is no surprise that interactive media plays a more significant role in environmental graphic design with the growth in digital technologies and how material, movement, and interaction can boost user experience between people and spaces. More than ever, by interacting with it through virtual reality, video games, animation, and video, people will become part of your brand. You can activate human sensory touchpoints, such as sound, touch, and sight, by creating this two-way communication. To make a lasting impression, this will increase the effectiveness of your room


Exhibition design is an environmental and experiential design that, through architecture, graphic design, interaction design, lighting and audio, and technology, relays visitors' information. This type of designer's role is to use these elements to create an atmosphere that efficiently and attractively tells stories. These designs may be a single exhibit like they will be at a trade show, or as they are in a museum, they can be spun around an entire house. It is possible to design these rooms to be viewed from behind a piece of glass.

Interactive experiences

UX brings this type of environmental design to another level; it focuses on user interaction with an entire physical room. Points are designed to educate, prompt, and inspire those who interact with them within a room. These points, referred to as touchpoints, are produced to connect users with the ideas behind the world in which they are. Inherently, interactive experience design is a more physical and digital medium than other environmental design types. These displays are designed to be influenced instead of having to understand this style from a distance. Designers involved in the creation of an interactive experience plan must be highly well-versed in user-based research so that their projects can be open to the broadest possible audience: older people, disabled people, and people from abroad can be included in this potentially universal and inclusive tool if the adequate effort is made; that's what a good design looks like.

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Graphic design tool you need to know

Looking for a design tool to help beautify your designs? Wondershare Mockitt is a collaborative prototyping tool that offers various page transitions, gestures, and animations for you to implement into your mobile design.

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Besides, with the Sketch Plugin, you can sync with your Sketch files and quickly link the screens to take your prototyping to a higher level of fidelity.

Once the Sketch files are uploaded to Wondershare Mockitt, images of multiple resolutions can be automatically exported. Wondershare Mockitt can demonstrate the global colors, as well as the colors of the current page. You can use the Wondershare Mockitt Color Picker to pick any color and customize your palette.

Wondershare Mockitt has a built-in, fully stocked asset library, drag, and drop to build beautiful interfaces and interactions. Visit Mockitt and start your design journey today!

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