What is Google User Experience Research
If there is one thing that leads to a product that users love, it is hands down user experience research and discovery. When you do UX research, you will be better able to give users the best solutions—because you can discover exactly what they need. We all love products from Google. It is then no surprise that Google has established a very concrete Google user experience research program by virtue of which, it produces products that users really get hooked onto. Be it Gmail, Google Meet, Google Lens or just the Google search, Google user experience research has certainly empowered the organization to transform into what it is today.
- Part 1: What is Google User Experience Research
- Part 2: How to Use Google User Experience Research
- Part 3: The Best Tool for User Experience Design
What is Google User Experience Research
Google user experience research is a structured program that invites users to give feedback on Google products (both in development and live products). Google users and non-users talk to the Google user experience research team and detail their thoughts about Google products and features by participating in user research studies.
To do UX research well, you must take a structured approach when you gather data from your users. Several tools available in the market enable you perform effective ux research. Here is a list of 5 tools which prove indispensable during ux research.
1. Miro
Miro enables ux researchers and designers to create end-to-end design flows, organize insights and collect feedback without constraints. Miro allows you to create visual customer journey maps and empathy maps, on a canvas. All the ux research can seamlessly be translated to designs as well.
2. Maze
Maze enables you to test your prototypes with real users real fast and get quantifiable insights you can act on instantly. You just need paste a link to your prototype to get started with Maze.
3. Respondent.io
If you are looking to conduct user interviews, respondent has to be your best choice. The tool helps you gain a deep understanding of your target audience by recruiting business professionals and the general population for research interviews.
4. Qualitrics
Qualtrics is a great choice for ux researchers looking to run surveys with their target audience. You can collect feedback from customers at every meaningful touchpoint and instantly analyse their comments.
5. UserTesting
This is another tool that helps you get remote or in person feedback from a largest and most diverse first-party panel.
How to Use Google User Experience Research
Google User Experience Research Panel is basically a survey panel where you help Google shape the future of Google by telling them what you think of their products and their features. The tech giant is looking for all kinds of people to participate in studies as a part of the panel. Google rewards these users for their feedback via gifts cards. It's very similar to paid user testing. You always know what you're going to get before you agree to participate. Google rewards participants with gift cards and donations to their favourite charities.
If you are 18 years and older and have ever used the internet in any way, you can apply to google user experience research. You don't even have to be Google user, a fan of technology or a computer expert to sign up.
Once a participant signs up, Google user experience research team sends you a questionnaire that will help the research team match you to particular studies. The more information you provide, the better your chances of being contacted. You will need to provide your basic demographics and information about where you live and which languages you speak. If you are invited to take part in a study, the Google ux researcher will give you all the details about time, location, and method. Studies can take place in a Google office, Google research van, or your home or business — or even online via your computer, smartphone, or tablet.
The Best Tool for User Experience Design
Every ux research eventually ends up as input to user experience design. As you design a product or service for your end users, it is natural that you will need to start creating prototypes and visual designs. You may also need to further validate the prototypes you create with end users.
Wondershare Mockitt certainly eases the entire user experience design process. If you are worried about the initial learning and installation hassles of the tool, you can stay carefree. The tool is extremely simple and cost affordable for beginners. It comes with an online flavour which eliminates any installation requirements. Many designers have produced a prototype in less than 10 minutes. The speed can also be attributed to the 500+ libraries of icons, components, screens and templates; with continuous publishing from users.
All your historical changes are available in one place and you can retrospect them at any time. Mockitt also makes collaboration efficient by allowing multiple users to create versions and manage them as a team. Mockitt version control focusses on continuous creation, none of your ideas are wasted and product iterations are a lot more seamless and clearer. Mockitt is a cloud-based prototyping platform which lets you test, share, and gather feedback quickly while saving data. Therefore, it is a tool that you would like to start using not just for visual design but also while testing ideas and concepts.
Without a doubt, Google user experience research is an industry standard program. However, any user experience research typically requires the right set of tools and mindset. With Mockitt, it is certainly possible to conduct user research and translate the same to designs which you can easily handoff for development. So, while you continue to stay user obsessed, Mockitt is here to help you!
