Motion Design in UX Discipline
Visual communication methods are developing more and more actively. Designing techniques appear that are transformed into new directions of motion graphics. Yes, I am talking about motion design. Currently, static UI/UX design used in applications will not be enough. Motion design is not only the future of UX, but it is now an integral part of creating websites and apps. If you are developing animation and interaction, you just need to know how to prepare a motion design guide for front-end developers.
What is Motion Design? - A Brief Introduction.
Motion design is a modern and highly demanded design technique using all over the world. Motion design is a UX design element that literally brings the interfaces of your websites and apps to life. However, the animation should not be a reflection of your flight of imagination. You should think of it as part of the UX design that allows users to see the final product.
In other words, motion design is the process of creating motion graphics. This is a relatively new trend in graphics. The main purpose of motion design is to show what will happen and help the user see the end result, as well as highlight the relationship between elements. In addition, the animation should hide the content of the background and, in the end, just please the eye.
The advantage of motion design is that it is the most effective and easiest way to grab and hold a person's attention. Motion design animation or animated graphics allow you to broadcast your messages as quickly as possible. In a simple and convenient format, reveal the meaning of ideas and organize data. Do you agree? That watching a short animated video is much more convenient than reading instructions and even static infographics.
Who is a motion designer?
Motion designers are concerned with creating motion graphics, which is a visual design that brings a statistical image to life. In other words, any animated text or images you see every day are a product of motion design. The profession of a motion graphic designer is quite rare, but very much in demand. Such specialists can be counted on the fingers of both hands, but every game and video content development studio, many TV channels, development studios, and marketing companies need them.
Common Uses for Motion Design
If you are trying to convey a message or information to the audience then this will help you to do that in an easy and effective way. Motion design is ideal for creating meaningful yet concise messages. It is also a good choice for complex projects in which the essence cannot be revealed otherwise. Motion graphic designs can be used for different purposes. Some of them are explained below. There is a specific list of activities in which motion graphics are in demand:
1. Television Industry: Screensavers, titles, subtitles, program design etc.
2. Film industry: Openings and ending screens, titles, screensavers, production of trailers and teasers etc.
3. Game development: 3D animations and the creation of animated 3D models etc.
4. Marketing: Animated social media ads, advertising on television, promotional materials, native advertising in the form of animated infographics, brand videos.
5. Media: News, entertainment, educational portals often use motion design to create short and engaging videos.
6. Business: Presentation videos and infographics for websites, conferences, product presentations, presentations to business partners, etc.
7. Education: With the help of motion graphics, you can easily explain complex ideas and present information. There are many examples of a high-quality educational project entirely built on motion design.
Three main benefits of motion graphics:
1. Delivers the message quickly: In digital marketing delivering a message to the target audience is the key. Motion graphics allows you to deliver your message as quickly as possible.
2. Reveals complex ideas: Motion graphics reveals complex concepts and organize data in a simple and understandable form. This is where a picture is worth a thousand words. A huge amount of information is placed in a short video, and at the same time, it is easily assimilated by the viewer.
3. Easily grabs and retains the attention of the viewer: Most users choose video over reading or still image. Motion graphic designs are more attractive to the viewer, and therefore so popular.
5 Example of Everyday Motion Design
1. 3D
3D is everywhere from commercials to product shots, marketing campaigns and game designs, 3D is opening up new doors to display pictures and scenes, and results like these would be nearly impossible to achieve otherwise. We will see more 3D throughout 2020 across all industries and sectors.
2. Virtual Reality (VR)
If you've been around a tech-savvy friend or relative in the past 12 months, chances are high you've heard a mention of virtual reality at some point. Virtual reality has grown steadily from an ambitious game-focused fantasy back in 2012 to a real-world environment used by multinational corporations and organizations around the world. " This trend will continue to gain traction throughout 2021.
3. VFX in Ads
The use of visual effects in commercials has allowed companies to promote the presentation of their products. And this is an important aspect for any marketing campaign. From enhancing detail and aesthetics that contribute to a more beautiful picture, to enhancing dramatic moments and increasing the overall impact of advertising.
4. More GIFs
Thanks to their small scale and wide availability, gifs are a great way to engage customers and share ideas, especially on social media. GIFs can be used even more by companies looking to market themselves digitally.
5. Blending 2D and 3D
From small commercials to large budget projects, motion designers are exploring new ways to combine 2D and 3D. This creates an opportunity to offer viewers a variety of new and interesting experiences. This trend will continue to gain traction, especially in digital advertising and marketing.
The future of motion design
The digital transformation continues. Social media, virtual reality, augmented reality, and the interaction between humans and machines: all of these offer new possibilities for motion design. Even more complex multifunction devices can soon no longer be operated via static user interfaces. Motion design offers the possibility of designing moving user interfaces that can convey additional information to the user and thus guide him safely through the application.
But even in the field of Augmented Reality available to the motion design open multiple ways. The assembly instructions for a shelf could not only name the corresponding parts but could also use motion design to show how they are assembled. It is also interesting to take a look at our website. So far, mainly inserted videos and advertising banners have moved there. In the future, the whole page could move. Build yourself up simultaneously with the movement of the mouse, or highlight important information with movements.
As with almost anything technology-related, we still have no way of knowing what will be in ten years. But we can be sure it will move! Motion design creates a combination of information and emotion. It attracts attention and has the potential to have a lasting impact on the design of tomorrow.
The Relationships between Motion Design and UX
Good UX is about creating a coherent experience and telling a good story. That's why we should not work on user interface animation without keeping the UX in mind, especially after the final design. Usually, we design separate screens and are not used to thinking about the transitions between all the states of the experience.
In addition, we also have to take into account the way the elements will move, usually thinking "it's just an interesting thing to add if we have time", which makes our experience often dissociated. Incorporating motion to enhance the user experience and thinking about how elements will move and react to user interaction is a must from the start: motion brings personality, content and can improve usability.
