A Guide for Selecting the Best UI Color Palette

David
Albert Shepherd updated on 2020-10-12 20:12:58

Color choice matters for good web design. Each color invokes some particular emotion or visual in those who see it. The right UI color palette goes a long way as it colors go hand-in-hand with brand recognition and impact potential customers. It is a time-consuming user interface design principle but can benefit you and has to be carefully considered. In this article, we guide you on taking full advantage of color selection by choosing the right UI color palette. To help you streamline the process, we also introduce a useful UI design tool called Wondershare Mockitt.

How to choose great color palettes for UI design

Color sets the tone, necessary mood, connotation, and concept for a product or brand. Research shows that up to 90% of product assessments online are subconsciously color-influenced. This implies that the colors for your brand, product packaging, and logo should be given much thought as it always supports information readability. For better user experience, a UX color palette should be employed. Color theory formulas should be used to follow proper color harmony. Your website's colors should be additive and scalable within the scope of your design system and user interface. The colors should have low saturation and a systematic pattern, which can be added as the design system's needs to grow. The color contrast is more important than the colors you choose. Follow these simple steps for choosing a UI design color palette:

  • The base color should be chosen first, and it should be the dominant or primary color of the brand
  • The swatches near the base colors have to be chosen next. The hue shouldn't be changed, but brightness or saturation. These swatches are used as accents.
  • Choose the darkest color in the end and many different grays to give visual weight to a UI element.

Three tips for picking color palettes

  • Follow the 60:30:10 ratio

The most useful app and website color scheme follow the 60-30-10 ratio. This means the primary color is applied to three-fifths of the website, secondary color to a further 30%, and accent color contrasts with the two primary colors to the last 10%. The accent color has to be most vibrant as it is used to emphasize critical elements such as call-to-action. The primary color must be neutral to the eyes, and the second one should contrast nicely to create visual appeal. To add balance, distribute complimentary colors proportionately.


  • The color palette for UI design application

The second tip is to focus on grayscale first. Once the UI design color palette is ready, the next step is to wireframe the design. Layout elements and spacing should be attended first because such constraints are quite productive. This would help save time when applying the color scheme. The wireframe at the initial stage need not look. Instead, it can be made appealing by using different gray tones. The dark UI color palette is applied and iterated before attractive and functional visual elements are inserted into the layout. An extra tip is to stay away from pure black and grayscale.


  • Color inspiration and psychology

As mentioned before, each color influences the mind uniquely and can help designers put forth the right message and appeal to the right customers. Age and gender impact color preferences hugely like red and blue are Pepsico colors as they are ubiquitous in adults. While colors like white symbolize innocence and purity, black is associated with death and tragedy. However, it is a significant part of the modern UI color palette. Before finalizing the color scheme, it is essential to understand the specific categories. The colors span around monochromatic, analogous, complementary, split-complementary, triadic, and tetradic.


Choose a tool to help you pick a color palette.

To choose the right color scheme for your UI/UX design, you can use handy tools, such as Coolors.co, Paletton, and Check my Color. Your material UI color palette should be accessible. Some of the design elements accessibility checkers and contrast checkers are noCoffee, Accessibility Scanner, Don't forget, and WebAIM.

Colorable is also an excellent tool for testing the text color contrast. Here are some other tools to help you choose colors for your website:

  • Adobe
  • Canva
  • Colorsafe
  • Colordot
  • Dribble
  • Khroma
  • Material design
  • Colorspace
  • Colorcode


A useful tool for UI design

Once the color scheme is decided, it is time to add the different saturations to the right elements. One useful tool for this User Interface design is Wondershare Mockitt. It is a handy and professional collaboration platform that helps you design better and faster. Talking specifically about design, Mockitt lets you design prototypes beautifully in no time. Without any coding knowledge, you can build static and dynamic effects.

color palette for ui design

The three main design features of the tool are:

  • Quick interface and interaction design- The drag and drop attribute allows one to build interactions and beautiful interfaces. A fully stacked asset library is also provided for ease of creation.
  • Importing design files and adding interactions- The images you want to add can be imported and added directly. It is possible to make your design files interactive by adding the ‘Link Area’(a built-in component).
  • Numerous transition effects and gestures- With Mockitt, you can create a vivid prototype without coding. This is possible because of the 17 different screen transition effects and nine gestures and "magic move" and custom micro-animation.

Other features of Mockitt that would make your UI designing experience better are:

  • Asset Library
  • Efficient presentation and Review
  • Handoff
  • Cloud Editing
  • Multi-member Collaboration

UI color palette generator is a tricky application to master. The tips mentioned in the article come from experienced UI developers. It should ease the harnessing process of a color wheel and apply the right colors to your web applications—this helps increase the overall design's overall effectiveness. The best way to learn to create stunning color schemes and choose the perfect UI color palette is practice- so get started today with Mockitt and explore different color combinations!