3 Ways to Drive Crazy Traffic to Your Online Shopping Sites
While setting up shopping sites is not a time-consuming task, maintaining and getting your first sale out of them could even take the months. That's the reason it is not easy to answer budding eCommerce businesspersons when they ask: "How long it would take me to generate steady income if I create good shopping websites?"
With that being said, there is a long list of shopping sites that manages to generate thousands and millions of dollars every month. So as long as you are putting all your efforts in running your shopping websites effectively, there is no point that you don't reach your financial goals and achieve success.
And the first step to making it happen is to drive traffic to your shopping sites. A high level of traffic means more and more people are coming to your websites and viewing your products. And, if your online store is selling unique products at an affordable rate, then it is only a matter of time when your visitors would become prospects and eventually loyal customers.
While there's no guarantee that you will be able to generate a massive amount of online traffic overnight, the ways which we are going to discuss would be enough to give you a good head start.
You will get a better picture of how you can use these techniques to generate a fair amount of traffic to your online store.
The effective way to drive traffic to your online store is through marketing campaigns. There are various digital marketing channels with the help of which you can drive potential customers to your online store. Each of these marketing channels has its benefits and yield good results for both single and multi-product businesses.
We have categorized these digital marketing channels so that you can use them to make the right decision for your online shopping sites.
So, let's dive into the strategies one by one
PPC (Pay Per Click)
PPC enable businesses to pay for the right amount of traffic generation for their online store. It doesn't matter if you are using free shopping sites creator or not; you can use this model of digital marketing for your store.
If you have ever come across to a Google search results where you get to see "Ad" sign next to it or a "Sponsored" written in the Facebook post, you have already seen the action of a PPC marketing. If you are using a shopping website creator such a Wix, you can also set a PPC marketing campaign for your eCommerce store.
It is a great tool to generate traffic and increase brand awareness which eventually leads to high sales volume. With PPC campaigns, you can quickly see the results, and the best part is you only pay when someone clicks on your advertisement.
Note: PPC is an alternate route to buy visitors instead of having them organically.
You can design the PPC Campaign on Facebook and Search engines such as Google and Bing. If you select the search engine, you will have the feature of researching those people who are looking for what you are posting – this will help to make your shopping store grow. But, with these search engines, you wouldn't be having exact information about your targeted audience; information such as gender, interests, location and age. However, with Facebook, you can access this information with the use of Facebook Ad manager.
Email Marketing
Email is still one of the most effective tools which you can use to grow your online store.
When you manage to get some subscribers from PPC or other techniques, you may start with Email Marketing. Many dropshipping store owners are already using this tool as it doesn't cost you much. All you need is to know how to write a better copy and persuade the reader.
A well-designed email strategy could turn into a sales channel that has the potential of pushing existing and new traffic to your shopping sites time and time again.
You can start by giving them free informational content, discounts, sales and refer friend coupon codes, giveaways and invites to look into the new products before anyone else. Make them feel special by creating emotional resonance.
Nurture your subscribers and to make it happen, send out bi-weekly emails to engage them with your content such as buying tips. You could also categorize your audience in terms of psychographics and demographics, and this would help you to provide related actionable content to your subscribers.
Social Media Platforms
If you are not planning to pay for Facebook or Instagram Ads, make a free page and account on Facebook and Instagram, respectively and start sharing useful content in a non-sales way. Grow your community over these platforms so that they further share your helpful content. It would lead to multiple followers which eventually would help you to grow your online shopping sites business.
It doesn't require any money but a little dedication and hard work. Instagram is one of the most popular tools when it comes to selling online – Use it effectively.
Apart from these techniques, you can keep a check on your Search Engine Optimization to get batter results.
It is crucial that when a visitor comes to your shopping websites, the look and feel of your website grabs their attention. And the first step even before you decide a name for shopping website of yours, make sure that you design your website prototype with Wondershare Mockitt.
Mockitt is a design prototyping tool that has helped many amateurs and professional designers in creating their first eCommerce website prototype.
Your website visitors will only convert into customers if your website layout is appealing, clean and captivating. Of coarse what products you are offering also play its part but the design is the first thing which your visitor gets to see.
With Mockitt you can create your website prototype in few easy steps
- Register with Mockitt using your email.
- Go to the screen and Create a new project
- Select screen size as per your tailored requirements
- Add elements from widgets and icons library
- Use different colours to give the design a fresh look
- Include easily readable typefaces
- Create links between various screen sizes to give life to your prototype
Voila, and you are done.
So, to transform your ideas into an appealing clickable prototype, use Mockitt to get your creative juices flow.
Make sure you start using the strategies mentioned above to drive traffic to your website but before anything else, ensure that your website design has a clean and uncluttered look. And that's you can confirm by sharing your prototype with all your stakeholder using Mockitt in the first place.
