Wix eCommerce: What Are The Features

Peter Martinez updated on 2024-06-06 13:51:01

Do you know that with the Wix eCommerce feature, you can create your online store and that too in a few easy steps without coding? Yes, you heard it right!

Remember the Drag and Drop functionality, which helps you build a general website; Wix gives the same flexibility in its eCommerce features. Decide on your template, customize it with various elements by drag and drop feature, and hit the publish button; Voila, your online store is live.

It allows you to sell a wide variety of products, and also it has support for digital goods. You can manage inventory easily on Wix.

There are some limitations when we compare Wix with the features that WordPress eCommerce website or Shopify could provide, but its ease of use speaks volumes.

wix ecommerce

Source: Wix

Ease of use

Wix has a user-friendly dashboard, and you can easily add a product page. Furthermore, you can include product galleries and integrate social media without a hassle. While you edit your pages, you can see the live changes, which means you would know how your site would be looking like in actual while editing it.

With an easy navigational menu on the dashboard, you can modify pages, design items, add components, have access to the app market, and check your settings.

There is a button with which you can quickly check on your orders, inventory, and customers. Its interface is clean and fun to use.

webflow ecommerce

Source: Wix


You can choose various templates from the below-mentioned category. The templates are relatively modern, and you can quickly scale up your online store by going with any of your selected templates.

  • Fashion & Clothing
  • Jewelry & Accessories
  • Arts & Crafts
  • Home & Decor
  • Beauty & Wellness
  • Food & Drinks
  • Sports & Outdoors
  • Electronics
  • Kids & Babies
  • Books & Publishers
  • Pets & Animals
  • CBD
wordpress ecommerce website

Source: Wix

With Wix Code, you can open up the Application Programming Interface and perform some customizations and integrations. You can hire a developer to do the job or even can do it on your own.

Here is a tip - before you select an appropriate template for your online store, it is highly recommended that you start with the prototype designing with Wondershare Mockitt.

Mockitt is a Design prototyping tool that allows you to be creative while you visualize and design your online store website.

Irrespective of any platform you choose, be it webflow eCommerce, GoDaddy eCommerce, or Weebly eCommerce, you can use Mockitt to ensure what you want and how you want your design to be like.

Since now a day's people are more inclined towards mobile commerce, Mockitt allows you to create a design on your custom mobile screen size. It has a few templates, so you can choose any of them as per your requirements and start designing with all your creative ideas.

You need your online store visitors to spend maximum time on your website – because the more they stay, the more chances they will buy from your store. And to keep them on your website for a more extended period, your visuals should be captivating. With Mockitt, you can place images widget on your design screen, and with the use of a color palette, colors combination can be made and used – in this way, you can get a feel of how your online store will look like.

You might not want to put a lot of images and text on each page of your online store – It will become a messy and cluttered website. Use white (negative) space wisely. And, all these experiments you can do with Wondershare Mockitt for free. Of course, it has a premium plan which has some more attractive features.

Start with a free version, keep on building your skills, and move towards the premium plan of Mockitt – because it's worth it.

godaddy ecommerce

Now back to the topic of Wix eCommerce. We shall now look into the Mobile app feature.

Mobile Apps

Regardless of where you are, you can always have access to your online store on your mobile App – all you need to have is a good internet connection.

What can you do with the Mobile App?

Well, who doesn't want easy and 24*7 access for a personal business? You do not want to open a laptop everywhere to check the status of orders.

With the Mobile App, you can add products and manage your entire store to see if everything is running smoothly. There is an option with which you can interact with your store visitors and track your bookings.

Wix eCommerce Marketing

You can set up meta tags (Title Tags, Description Tags) for your website, an essential ranking factor in Search Engine Optimization.

With an add-on store, you can integrate search engine advertising and email marketing. Customer reviews can be implemented in product pages. You can set up a blog, which is a very effective way to let your visitors know about your business, products, and how you are improving customer services at every point of sale. Good content on a blog increases customer's knowledge and build their trust.

Customer Support and Security

You can avail their premium support while you sign up for an online store. They have designed forums, documentation, and FAQ for all the potential questions of yours.

It offers multiple support options; that includes Phone support, Community forum, Email Support, Video Tutorials, On-page editor, and Social Media support.

Wix has support for full SSL secured payment – which means that your customer information will be protected. It works with those payment gateways that have the highest protection level.

Final Thoughts

If you want to sell less than ten products, Wix eCommerce is a decent choice. Your site will look professional with the themes Wix offers. Also, the payment system is secured and easy to use.

But before you proceed towards store development on Wix, Use Mockitt to create your design prototype and get it approved by all of your stakeholders so that the project won't make a fuss at the later stages of it.